Team Work Makes the Dream Work

Smart leaders encourage good teamwork in order for goals to be reached effectively an efficiently.  Effective teamwork helps to combine a group of talents in order to achieve a specific goal. Creating a team that you can count on and that can work together effectively is an important element for a successful business. 
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Using Analytics to Improve Customer Engagement

There is an expectation that your brand has gathered enough information about customers, that you understand what they need and also how to speak to them. A recent report done by MIT Sloan Management Review shows how companies can better engage with their customers by using analytics. The report finds that companies that are innovative and analytically advanced gather data from multiple sources.
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4 Reasons Why CRM is Your Company's Most Valuable Asset

The most valuable asset to a business is… depending on the industry some may answer; location, new products or partnerships, employees or even the brand itself. The one thing all of these answers have in common is that they are all aimed towards getting new customers. 
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POPI and its Impact on Direct Marketing

In the Digital era, we live in a time where technology allows consumers to be contacted at any time, be it through emails, SMS marketing or even through social media. There is no doubt; we have all been victim to an unsolicited email or phone call offering us money saving products and services. 
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How To Get Employee Buy-In When Implementing A CRM System

A CRM system saves your business time, increases communication as well as boosts incoming profits, but sometimes it can be difficult to get your employees onboard with implementing new systems. One of the biggest hurdles within the launch of a CRM system is that of employee buy-in. Here are a few steps to make the implementation process easier for both your business and your employees.
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7 Reasons Why Social Media is Important for your Business

The ongoing demand for customers online confirms that the reality of social media is not just a trend. Social media has made its place known, and it is here to stay, for good. Being present on social media is an indispensable form of marketing and should not be ignored so it is essential for businesses to have a good social media strategy in place. 
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Why You Should Avoid Using Obnoxious Marketing Techniques

Marketing is an essential tactic for any business and budding entrepreneur, but some techniques can take things a little too far and push your audience away instead of bringing them in. listed are a few techniques that you should avoid using when it comes to marketing.
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Why Innovation is so Important for Businesses Today

In the crowded marketplace, it is imperative that your business stands out amongst its competitors. Organizations that take advantage of the possibilities of change through innovation, will not only survive in the already volatile and uncertain business environment but rather they will succeed and flourish under any condition.
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Three Steps to Better Decision Making

Understanding decision-making means that you understand the consequences, risks and undertakings of the specific matter at hand. Decision-making is often driven by motivation and, motivation by feelings and emotions. 
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Budgeting Hacks to Improve Success

The idea of being financially secure is a dream for all of us. But in order for that dream to become a reality, one needs to understand the importance of budgeting. In order for your goals to be reached, a certain amount of motivation and discipline needs to be instilled in order for the budget to be implemented effectively. Listed below are a few tips on how to improve financial success.
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