By Lauren Fenthum
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In the crowded marketplace, it is imperative that your business stands out amongst its competitors. Organizations that take advantage of the possibilities of change through innovation, will not only survive in the already volatile and uncertain business environment but rather they will succeed and flourish under any condition. By using innovation as strategic, systemic, human-centred and technological points, you are able to develop creative confidence and collaborate these efforts towards change.
The business world is filled with problems that are hard to solve and aren’t going away anytime soon. Approaching these problems with conventional, linear thinking is not going to give your business the boost it needs in the marketplace. By understanding innovation, you are seeing and perceiving the problem as a whole, which helps with creative thinking and coming up with better ideas to improve work quality and encourages problem-solving, rather than letting the problem get bigger than needs be. By approaching problems with an innovative approach, you are also better prepared to deal with unforeseen events. Because innovation is strategic as well as creative, you are able to look at the problem analytically and can adapt to the necessary change required.
It is important to be able to adapt to changing workplace dynamics and trends. As we start to see the “baby-boomers” retire and Millenial’s swapping jobs at increasing rates to seek more meaningful work. We see a shift in perceptions, where reputation is becoming more important to professionals. More people are starting to do free-lance work and generate their own income on their own terms. We also see an increase in co-working where people are teaming up to gain and share knowledge, experiences and skill sets. This means that organizations are forced to explore innovative strategies, to enforce staff engagement, empowerment and enablement.
Ultimately being passionate and having a sense of urgency in making innovation a visionary and strategic aspect to affect business growth, changes competitiveness and breakthroughs and enables the company to succeed even in the age of disruption. By using innovation as the disruptive change force you will outperform competitors and create new market spaces and improved customer services. The new age of innovative entrepreneurs knows how to be different, in ways that they think and act and how they understand the problems that need to be fixed in order for your brand or company to be valued in the crowded marketplace. It is important for businesses to maximize their demographic diversity by effectively using technology, and creating collaborative, creative and courageous work environments, using innovation as their inspiration for business success.