By now most of us South Africans are used to the economy crashing when politician their mouths and we all hate how it affects our business. I am sure with the current state of the economy the last thing you want to do if fork out money for a CRM system. A CRM system requires a significant investment of money and staff resources.
Just like us I am sure some of your goals are:
> Breaking your sales and profit targets.
> Continuously build and improve customer loyalty levels.
> Always deliver your product and services at a high-quality level.
> Improving your company’s financial position.
And you most likely focusing all your resources on reaching these goals.
Implementation a CRM system is a big job and initial expenses can be quite high, however, it can help you reach your company’s most important goals by reducing some of the stress you are having due to the tough economy.
In a tough economy, a CRM system can help you sell more to your existing customers. This is because during tough times we all are a little tighter with our money and we want to save as much as we can and we will spend much less on companies we haven’t dealt with before. However, we are more likely to continue buying from a company that we already trust to deliver high-quality products and services.
It is much easier to either up-sell or cross-sell additional products or services to an existing customer than to try and win a new customer. If your CRM system implemented well it can help you go through your existing customer database and find sales opportunities that may have been missed if you never had a system.
If you would like more information on how a CRM system can benefit you, don't hesitate to give us a call on (011) 462 6871 or drop us an email:
sales@bluwave.co.za
