A CRM system is important for collecting customer data, improving customer service, and simplifying marketing and sales processes. However actually getting your sales staff to use this system is challenging task, here are six tips to motivate your sales team to use a CRM system.
1. Don’t Shock Them: Let them know you are looking for a CRM system and let them be involved in the CRM selection process.
2. Provide Training:
If your employees don’t know how to use the system they will become frustrated and avoid using it in the future, even if they have used a CRM system before provide training as a refresher course.
3. Tell them the benefits: Let your employees know the benefits of a CRM system so they will understand the value of CRM. Benefits include time saved, increase in sales, less admin work and increased customer retention.
4. Mobile usage should be a consideration:
Especially for your sales staff that are out in the field all the time running between customers and prospects. They need a CRM system that will allow them to input data from anywhere.
5. Start having competitions: Give monthly prize to sales staff who outperformed the others. Whenever there is a prize that is up for grabs your sales staff will be more motivated to use the system to its full potential.
6. Ask for feedback: After a month or two go back to your sales staff and ask them how they find the system. Ask them various questions and listen. Ask them if they have seen any improvements.
Make sure you spend time motivating your sales staff to use a CRM system because the process of choosing a CRM isn’t cheap or easy.
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