How Cloud computing changed the CRM game

Cloud computing is the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.


1.Less Setup and Maintenance

Setting up a CRM system is not a quick process, even in the cloud. There is always the need for data import and cleaning, business process setup, and learning the system. However, the cloud simplifies this task and cloud systems have no technology to install or maintain.



2.Better Real-Time Data Availability

With traditional systems sales reps always had the challenge of dealing with data that is not always up-to-date and accurate. The cloud gives sales reps data that is always up-to-date and accurate and they no longer have to do those dreadful nightly data syncs.



3.Mobility and Platform Independence

Thanks to the cloud sales reps can access the CRM database wherever they are. The cloud has also allowed sales reps to use any device (mobile phone, tablet, laptop, desktop) to access the data they need. This has made CRM more convenient to the sales reps.



4.Improved Data Entry

The cloud allows the sales reps to enter relevant data into the CRM while they are with the customer, they no longer have to wait to go back to the office, this save sales reps many man- hours giving the opportunity to deal with more customer and close more deals.